Company

Iceberg Salat Centar Company was founded in 1990 in order to provide McDonald’s restaurants with Iceberg lettuce, which had not been grown in Serbia before. Today, Iceberg Salat Centar, apart from the Iceberg lettuce, produces other types of lettuces as well as other exclusive vegetable sorts, and delivers the produce to McDonald's and a large number of reputable restaurants and supermarkets in Belgrade and Novi Sad.

Iceberg Salat Centar products can be found in Maxi, Tempo, Idea, Mercator, Roda, Super Vero, Metro, Univerexport, Aroma, DIS and other retail stores, both as fresh produce (whole lettuces) and processed as well. Processes products are the ones which have been cleaned, cut in pieces and packed in plastic bags or boxes. The best known products in this segment are: Iceberg 100%, Mediteranea, Toscana, Arugula (rocket), Spinach, Baby Spinach, Baby Mix, Carrots, Cabbage and Cherry tomatoes.

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1990

Serbian people, under the lettuce salads includs only the salads that are grown in early spring and which they eat only when they get bored of eating sauerkraut, pickles, chutney, radish, onions, spinach and other winter salads and vegetables.

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1992

When Serbia was under the "unprovoked and unjusted sanctions" in 1992. the sales at McDonald's was failing sharply because people were buying only basic groceries. I had a large amount of Iceberg lettuce ready for them, and I did not know what to do with that amount. So, I went on the market to try to sell it.

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1995

Postharvest fresh salad has a very short lifespan, does not tolerate long transport and must be placed on the market day to day. That was our great advantage, because during the autumn, the winter and part of spring, we produce salads that are order today, and next day, early in the morning salads are cut, washed, packed and brought to market the same morning.

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2000

Bigger sales of various salads, began with the first arrival of Veropulos retail and especially when the slovenian Mercator came to Serbia. They first had, as part of the supermarket, fresh vegetables market place. They outlined our salads which were very atractive, listed in the rows of green and red lettuce and thereby they attracted customers.

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2007

The first sale of salad mixes was something completely new in the Serbian market, something that was not seen before, at least not in serbian retail stores. It was an innovation step for Iceberg Salat Centar and for the market itself. Mediteranea mix found it’s way to number one mix, and it was followed with success by Toscana salad mix, 100% Iceberg mix, salad on which our company was named, as well as Baby mix, Baby spinach, Arugula, Cabbage salad and Cherry tomatoes few months later.

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2016

Iceberg Salat Centar established itself as an innovator on the market. Following the leading world trends, company has introduced the latest technology, expand the range of their products and encouraged customers to try new things. In order to make everyday life easier for their costumers, ISC decided to launch salad meals - Healthy&Ready.

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